AI automation · workflow automation · integrations

AI automation and connected business systems

Keystone connects the tools your business already uses, automates repetitive work and adds AI where it improves a defined part of the process.

Built with human controls, visible failure handling and evidence of what actually happened.

Designed around the tools already in the businessExplore platform guidance →
  • HubSpot
  • n8n
  • Zapier
  • Make
  • Google Workspace
  • OpenAI
  • Claude
  • Gemini
What Keystone does

AI where judgement helps. Automation where repeatability matters.

Start from the business problem, the system you already use or the workflow that needs attention.

Demonstration architecture

HubSpot enquiry workflow, exercised end to end

A marked synthetic enquiry was projected into HubSpot contact and deal records, read back, protected against exact replay and removed after the test.

CRM enquiry follow-up automation: example workflow Form → validate → identify → CRM projection → provider read-back → human review
  1. 01Input
    Capture the event

    Enquiry context is copied by hand and the next action depends on someone noticing it.

  2. 02System
    Resolve context

    Form → validate → identify → CRM projection → provider read-back → human review

  3. 03Decision
    Apply the rule

    No customer-facing message or booking occurs without the agreed human review rule.

  4. 04Human check
    Human control

    A named person reviews ambiguity or consequential action for crm enquiry follow-up automation.

  5. 05Verified state
    Verify the effect

    Read back the important state, record exceptions and confirm the next owner.

What Keystone can build

Recognisable systems, not abstract capability claims.

01

CRM enquiry automation

Enquiry → qualification → CRM → owner → follow-up decision

Systems: HubSpot · website · email

Human control: Human owns qualification and the next customer-facing action.

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02

AI phone agent

Call → approved knowledge → system lookup → booking or escalation

Systems: Voice provider · CRM · calendar

Human control: Uncertainty, emergencies and unsupported requests reach a person.

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03

Automation migration

Inventory → mapping → rebuild → parity test → controlled cutover

Systems: Zapier · Make · n8n

Human control: The source remains authoritative until the target passes agreed gates.

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04

Broken automation recovery

Contain → inspect runs → reproduce → repair → regression test

Systems: n8n · Zapier · Make

Human control: Consequential steps are not blindly retried.

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05

Internal knowledge assistant

Question → permission check → retrieval → grounded answer → escalation

Systems: Approved sources · model · access layer

Human control: Weak support produces an honest no-answer or human handoff.

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How Keystone works

From the current process to an owned system.

Technical depth appears when it helps a decision. The first step is understanding the work.

How we work →
  1. 01

    Understand

    Map what happens today, who owns it and where it breaks.

  2. 02

    Design

    Choose the smallest useful change and define its authority.

  3. 03

    Prototype

    Prove the critical path before wider implementation.

  4. 04

    Validate

    Test normal, duplicate, failure and recovery scenarios.

  5. 05

    Deploy

    Connect production systems with access and rollback clear.

  6. 06

    Improve

    Monitor real behaviour and extend only where evidence supports it.

Solutions by team

Where is repetitive work happening in your company?

Choose the department first. The service and platform can come later.

SalesLeads and opportunities rely on manual copying, memory and inconsistent stages.Every active opportunity has an owner, current state and useful next action.Marketing workflow solutionsWork is scattered across briefs, channels and reporting with unclear approval and attribution.Campaign work moves through owned states and qualified responses reach the right commercial route.Customer serviceMessages arrive across channels and customers repeat context while ownership stays unclear.Each accepted request has one case, an owner, priority and visible next action.OperationsWork arrives through messages and spreadsheets with no reliable queue or exception state.Accepted work has an owner, due state, dependency and recovery route.Finance workflow solutionsInvoices, approvals and reconciliations move through inboxes and manual trackers.Financial work follows explicit approval and reconciliation states without granting AI financial authority.Management workflow solutionsReporting arrives late, combines incompatible facts or does not identify a decision owner.The right evidence reaches the responsible person with a clear decision or next action.
Automation migration

Outgrown your automation platform?

Audit the current workflows, map integrations and dependencies, rebuild the justified scope, test parity and plan a controlled cutover.

Zapier n8nMake n8nZapier MakeInventory · mapping · rebuild · parity · cutover · monitoring
Why controlled systems matter

Automation should not become another system nobody understands.

Keystone defines the operating boundary before the workflow is trusted with important work.

01

Human approval

Consequential actions keep a named person in control.

02

Failure handling

Partial success, retries and provider uncertainty have an owned route.

03

Visible state

Important effects are read back instead of assumed from a request.

04

Manual override

Operators can pause, correct or reverse the agreed steps.

Ways to work together

Start at the level of certainty you already have.

01

Defined project

Solve one known workflow with a scoped build and handover.

02

Prototype

Validate the critical system before a larger implementation.

03

Migration or repair

Move or recover an existing automation with evidence and controls.

04

Ongoing improvement

Maintain and extend an owned backlog of useful changes.

A practical first step

Show us the process that keeps getting stuck.

We’ll identify what is worth automating, what should remain human and the smallest useful system to consider first.

Discuss your workflow